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Andrea Holland – Content Marketing: Getting Your Content Published
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Content marketing is a great way to build brand awareness and an audience. In this course, public relations expert Andrea Holland explains how to get your content published in the right media for your business.
Content Marketing: Getting Your Content Published
By: Andrea Holland
Level: Beginner
Duration: 38m 25s
Released: February 17, 2018
Description:
Content marketing is a great way to build brand awareness and an audience. In this course, public relations expert Andrea Holland explains how to get your content published in the right media for your business. Get tips and practical techniques for identifying outlets, conducting media outreach, and getting your content featured in important publications. Andrea shares secrets based on over a decade in the field—including advice for pitching your stories. Plus, Andrea shares a few tips on how to write with a PR lens and create stories that get publications to take notice—and start calling you for content.
Topics include:
- Defining your audience
- Contacting publications
- Creating an offer
- Following up
- Writing for PR
Contents:
- Introduction
- Welcome
- 1. Understanding your Audience
- 2. Creating your Offer
- 3. Conducting Media Outreach Successfully
- 4. How to Write with a PR Lens
- 5. Setting yourself up for Long Term Success
Author:
Andrea Holland is a public relations (PR) professional and a business builder.
Andrea is a mover and a shaker—as a dynamic professional, as a speaker of all things PR and personal growth, and as an international traveler. After earning a B.A. from UC Santa Barbara, she spent nearly 10 years in San Francisco and New York working for large global PR firms—Fleishman Hillard, Access Communications, and The Horn Group. At 29, she quit, traveled the world, and started her own PR consultancy DialedPR the first tech PR firm in Santa Barbara, California focused on agile communications. During her time abroad, she helped startups in Europe, Southeast Asia, and Africa with their PR programming, helping them tell their stories to the world.
In 2014, Andrea was one of four Americans chosen for Project Getaway, a 30-day entrepreneurship program in Bali. A classically trained singer, she enjoys singing in her a capella group called the Soundwaves, and she is currently preparing for her first TEDx talk. Feel free to reach out at www.andreaholland.com.
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