FG Society Certification Phase 1,2,3 – Julie & Cathy Funnel Gorgeous

FG Society Certifified Master Marketer Program

Dear Soon-To-Be-Master-Marketer,
It’s hard to describe how excited we are that you are holding this document in your hand (or reading on a phone more likely).
We know contained in these pages, is critical information that could transform your ENTIRE life. It’s a bold promise we know, but one we’re ready to bet our business on.
Somewhere somehow you’ve heard about our certification program called FG
Society. Maybe you watched a live info session, maybe you got this link from a friend, but it really doesn’t matter, because we’re here now chatting, and we have some really important things to share.
The reason FG Society even exists is because of a very big problem in the online marketing space. It’s filled with under qualified people trying to make a quick buck. And very very few of these people actually want to learn the skills they need to be an excellent marketer.
Here’s the reality we’ve discovered. While niching down is a great idea to stand out in business from a visibility and messaging standpoint, skillwise if you want to learn how to build funnels that convert, you can’t just know one thing.
You have to know THREE things, and that is the foundation of FG Society.
It’s all about understanding what makes a great offer, great copy, and great design.
Despite the fact that it seemed like a big ask to teach all three, we’ve done it.
Over 400 marketers have gone through this program and transformed their understanding of these three areas, essentially making them “triple threats” in the industry.
FG Society Certifified Master Marketer Program
Our nickname now is that we’re creating a community of triple threat marketers who understand these three things – after all – it’s the same three things that make a FUNNEL convert too!
This isn’t just theory either. We’ve seen over and over again that our funnels outperform industry standards… by a lot. People who build funnels that are supposed to break even, end up with $25,000 a month in net profit. Or they make $100,000 in 30 days off a $30 product.
Our conversion rates on all our funnels beat benchmarks 100% of the time.
FG Society is our solution to the need for providers, business owners, and freelancers to learn the three great foundations of funnel building…
Offer, Copy, and Design.
We’re excited to take this journey with you!
XX Jul + Chy
FG Society Certifified Master Marketer Program
FG Society is a certification program that teaches online marketing through the design and development of a sales funnel. The program is broken up into three phases, based on the foundational pieces of Internet Marketing.
1. Offer Creation + Strategy
2. Copy
3. Design
We do this in an applied way by teaching funnel building for infoproducts.
Students move through each phase, with an exam at the end to test competency. We call this the “triple threat”. The ability to do all three pieces well is what makes a marketer stand out in the industry.
ACADEMIC OVERVIEW
FG Society Certifified Master Marketer Program
By the end of the program, they have comprehensive knowledge of funnel strategy + design, plus how to build a great info product offer and write high converting copy.
Certified marketers unlock a range of perks inside the Funnel Gorgeous ecosystem, with the ability to be featured as a partner provider and available for done-for-you work.
Those who wish not to be certified but simply want to go through the program for individual skill development can opt out of the exam process.
Funnel Designers
Funnel Strategists
Copywriters
Designers
Digital Marketers
Marketing Consultants
Marketing Coaches
Marketing Agencies
Virtual Assistant’s Looking To Uplevel Their Skills
Facebook Ad Agencies That Want To Uplevel Their Funnel Skills
Business Owners That Want To Build Their Own Internal Funnel Team
WHO FG SOCIETY IS FOR

FG Society Certifified Master Marketer Program
FG SOCIETY CURRICULUM
Customer Avatar
Online Business Models
New Business Growth
Problem + Solution
Unique Selling Proposition
Value Ladder Strategy
Funnel Strategy
Continuity Considerations
Pricing
Unpacking Offers
Lead Funnels
Funnel Analysis
Direct Response Intro
Sales Copy Instruction
Announcements
Features/Benefits
Guarantees
Urgency/Scarcity
FAQ
Closes
Headlines
Problem/Solution
Rapport
Testimonials
Persuasion
Storytelling
Webinars
Emails
Naming

phase #1: phase #2: OFFER CREATION + STRATEGY FUNNEL COPY
Average Cart Value
Lifetime Value
Anticipating Launch Results
Strategic Planning
Funnel Elements Checklist
Conversion Benchmarks Calculator
USP Examples
Intensive Examples
Glossary of Terms

Email headline cheats
Naming + USP examples
Copy teardowns
Webinar hotseats
Glossary of terms

FG Society Certifified Master Marketer Program
Experience First Design
Space
Cadence
Balance
Emphasis
Details
Sales Page Design
Announcements
Features/Benefits
Guarantees
Urgency/Scarcity
FAQ
Closes
Headlines
Problem/Solution
Rapport
Testimonials
Offer Assets
Logos
Graphics
Product mockups

phase #3: FUNNEL DESIGN
Mobile Optimization
Order Forms + OTO’s
Funnel Building
Pricing
Timelines
Funnel Build Process
Brand Style
Color Theory
Typography
Image Optimization

Custom extra design ideas for funnels
Off Book Funnel design templates
Black + White wireframe
Over the shoulder webinar design
Funnel pricing calculator
Gantt charts for project timelines
Color theory + font style library

FG Society Certifified Master Marketer Program
FG Society Certifified Master Marketer Program
The Digital Guidebook (Julie’s legacy program)
Service Provider Webinar (Julie’s legacy program)
Influence Masterclass (Julie’s legacy program)
Proposal Secrets (Julie’s legacy program)
Starting From Zero Series (Julie’s legacy program)
Inspired Pro (Cathy’s legacy program)

BONUSES
FG Society Certifified Master Marketer Program. The full certification program is $3000, but it is unlocked as a pay as you go model. This way, students can begin Phase #1 and opt-out at any time.. Once inside the program, the price is guaranteed for one year. If the student does not complete the certification by then, they are subject to whatever price the Society is selling at that time.. Offer Cure + Funnel Rx prior to Phase 1. Ad Gorgeous + Webinar Gorgeous during Phase 2. No pre-requisites for Phase 3.
PREREQUISITE COURSES

HOW THE PROGRAM WORKS
FG Society Certifified Master Marketer Program. Certified Marketers who pass are given 12 months on our website, 12 additional complimentary months in the Facebook group, plus all the perks of certification. Renewal fee is $500/year after the 12 months are complete.**** Those who aren’t interested in certification have the option to pay for continued support in the group after their 12 months are over. phase #2: FUNNEL COPY
Cost $1000. To complete, you must pass a written exam and score at least a 78%. If you want to opt out of the exam, students must show completion of the material to move ahead (called an exemption).

phase #3: FUNNEL DESIGN
Cost $1000.
To complete, you must pass a written exam, produce a small project and score at least an 80%.

phase #1: OFFER CREATION + STRATEGY
Cost $1000.
Limited Time Pay-Plan (3 monthly payments) of $397.
To complete, you must pass a written exam and score at least a 78%.
If you want to opt out of the exam, students must show completion of the material to move ahead (called an exemption).

To get started with FG Society, CLICK HERE!
FG Society Certifified Master Marketer Program
HOW CERTIFICATION EXAMS WORK
Exam for each phase. Combination of multiple choice, short answer, true/false and one project (in phase 3) to show competency in the skill being tested. Open book test. You can use all your material! The exam will build upon itself in each phase. You’ll take P1 and be graded, and then use the examples to complete the exam forP2 and P3. We teach you everything you need to know to complete the exam! You can take the test two times without any additional grading fee. You have 12 months to get certified. Once certified, you get access to all certified perks for an additional 12 months. (Renewal fee is currently $500/yr after that). If you’re within 10% of passing, we always have a second grader check to ensure the score is accurate.

PERKS OF CERTIFICATION
50% affiliate commission on our courses and templates
Wholesale templates from our shop
Featured on our website and in our directory
Access to job requests
Extra design snippets
12 months of additional FB group and weekly Q&A
Extra training on our FG Funnels App

FG Society Certifified Master Marketer Program. What are your completion rates/pass rates? Approximately 70% of people that enroll in Phase 1 continue to Phase 2 and 3. Currently our pass rate is 43%. That means 43% of people who enroll end up passing their exams. Keep in mind, we have a LOT of people that join the program for the skill and use their exemption instead. People who use the material and participate will pass because the curriculum is designed to empower you to pass. Given that industry averages for course completion are less than 10%, we’re absolutely THRILLED that our rates are so high given the rigorous and academic nature of the curriculum.

FG Society Certifified Master Marketer Program
What if I only want to be certified in one thing?
Unfortunately we don’t offer this because it goes directly against what we think is the actual solution to those who want to be successful marketers! Once you’re certified, we certainly encourage people to niche in one specialty (like a certain industry or funnel type, etc.) but we insist that everyone go through all three phases. Trust us, it’s the best!
Can I buy the phases out of order?
No because they are built on each other. You’ll see. It’s been called a masterpiece!
FG Society Certifified Master Marketer Program
Do you have to pass to progress to the next phase?
You have to either pass your exam OR you can ask for an exemption. That’s simply a way to say you’re not interested in taking the exam, you’d rather just move onto the next phase after you’ve completed the first. That’s the most important point – we want people to complete each phase before moving on!
What’s the difference between Launch Gorgeous and FG Society?
Launch Gorgeous is our sister program that is a bootcamp style get your
funnel built! It’s designed to be the practical application to FG Society. Many of our FG Society students go on to do Launch Gorgeous because they want to build a funnel for themselves and put all those new skills to work.
We offer a $1000 off voucher for Launch Gorgeous to any of our current FG
Society students if you’d like to participate on the next live round.
I am an agency. Can an agency be certified or just an individual?
You can have up to 2 individuals complete ONE certification if you’d like your
AGENCY to be certified.
The individual (who is acting as the +1) must be a spouse, K1 business partner, employee OR a contractor with evidence of working for you for six months.
Both of you can work together to complete and submit Phase 1, and then one of you can do Phase 2, and one of you do Phase 3.
We WILL NOT GRADE two versions of the test. This is for partners who want to divide and conquer. We will then certify the AGENCY itself.
The agency will be listed on our directory as certified and we’ll be sending traffic to that site.

FG Society Certifified Master Marketer Program
ABOUT YOUR INSTRUCTORS
FG Society Certifified Master Marketer Program
It’s time for you to jump into this amazing opportunity with a whole community of ethical, talented marketers cheering you on!
With our FG Society concierge team, community, and best-in-the-biz curriculum, we promise you’re in for the ride of your life!

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