But It Gets Better.

Stories Also Help You
Sell More Products at Higher Prices.

I’ve long known this from my 20 years of experience in developing and selling products online.  It’s the one indisputable truth I’ve learned; that storytelling allows you to sell more products, for more money.

But it wasn’t until a few years ago that another study finally provided the science to back this up. It was a six-month study that was both simple and fascinating…involving eBay and garage sales.

In the study, 100 random items were purchased at garage sales.  Each item cost an average of just $1.25.
Next, those items were listed on eBay.  And here’s where it gets interesting.  Instead of listing the items like people normally do…with generic, boring or even non-existent descriptions…the items were listed using stories.  Sometimes very detailed, elaborate and entertaining stories.

The result?  Those 100 items, which cost a combined $128.74 when purchased at garage sales, sold for a whopping $3,612.51 on eBay.  Or to put it another way, each item cost $1.25 and sold for $36 because of the story attached to it.

And that’s the power of storytelling.  It not only makes people pay attention, but makes your products more desirable.  Which makes them worth more.  Which makes people more eager to buy them at higher prices.

But There’s One Big Problem
When It Comes To Using Stories
To Sell Your Products Online.

Well, Actually Three.

The first is that people think they can’t tell stories.  Or don’t know how.  Or can’t imagine how they’d ever craft a story about their boring product, service or business.  So they look for help…they look for someone to show them how to do it.

Which leads to problem number two.  Storytelling is big these days.  It’s no longer the marketing secret it once was.  Which means that now, there is a long line of “experts” trying to teach people storytelling. And to be blunt, they don’t know what the hell they are talking about.

These experts are often self-proclaimed consultants, unknown actors or struggling writers.  Whatever the case, they usually come from the entertainment industry and none of them have ever sold an actual product in their life.  Even worse, they are all going to tell you to create stories the same way.

And that way leads us to problem number three.  It’s called the Hollywood or hero story.  It’s the formula used in most movies.  And it’s the formula everyone is going to tell you to use.  Problem is, it rarely works for marketing products on the Internet.  And even more ironic, it rarely works for Hollywood as well, where 8 out of 10 movies fail to make a profit.

So what are you supposed to do?  You know that stories grab a person’s attention like nothing else.  And you know they help you sell more products at higher prices.  But everything being taught about storytelling is pretty much completely wrong for Internet marketing.

Good news.  Here’s the solution.

This is my newest (and most requested) course.  And it’s designed to do one thing; teach you how to craft stories that will sell your products on the Internet.

Not how to write a blockbuster movie, an award-winning novel or a Broadway play…but how to create and use stories on web sites, in emails and videos to sell more of your products.  And at higher prices.

It’s also designed with the average person in mind.  That means you don’t need to be someone who is creative, a talented writer or a natural storyteller.  You just need to be able to listen.  If you can do that, I’ll lay out the rest for you, step by step.

Everything is taught using plain English and is easy to understand and follow.  There are no complex theories on developing characters or story arc’s (that’s Hollywood stuff that doesn’t work online), and instead I simply walk you through the steps of crafting a story that will produce more sales for your product, service or business…on the Internet.

Storytelling For Internet Marketers

Is Broken Into Five Main Parts

This section of the course will give you the “straight dope” on storytelling for the Internet.  It’s designed to take away any doubts you have about your ability to tell stories.  In fact, if you think you can’t tell stories, this is the section where you’ll discover that you can.  And easily.

I’ll also debunk a lot of the misinformation about storytelling, set the facts straight on what works and what doesn’t and lay out several unique approaches that you can use to craft stories for anything you want to sell.

Here’s the bottom line.  Once you complete this section, you’ll have the confidence and know-how to take any product or service and begin crafting stories to sell them.  And you’ll know more about storytelling than 99% of marketers on the Internet.