• #1: CONFLICTING ADVICE:

  One “guru” says do this. The other says do that. The last thing you want to do is play “Facebook guru roulette” when your money is on the line. Instead you need a proven “algorithm-proof” strategy that works in all niches and industries.

• #2: BUILT TO FAIL:

  Unfortunately many ads are built to fail from the very start. They’re missing the foundational “building blocks” which must be in a place for an ad to be profitable. If you’ve ever wondered “where do I start” when running ads…you start here.

• #3: LACK OF TIME:

  What works today is outdated tomorrow. With Facebook compliance and policies changing faster than any other platform, founders don’t have time to stay on top of everything. They need operational help, not more “hacks”.

• #4: NO KEY METRICS:

  What clickthrough or conversion rate is normal? How much money should you be spending? Without accurate metrics to use as performance baselines, you end up guessing while wasting time and money on ineffective ads.

• #5: OVER-CHARGING
  AGENCIES:

  Spending money on an agency just to have little to no results. They overpromise and underdeliver. Instead learn to run the ads yourself using a proven process you can turn over to an in-house team member who then runs them for you.

• #6: ROLLERCOASTER ADS:

  Launching a new ad that starts out well but completely dies off a week later and not knowing what happened. You don’t have the experience or a “30,000 ft view” to diagnose the problem and make the right adjustments.

• #7: NO PROVEN PROCESS:

  Not having a clear-cut process for taking ads from “scratch to scale”. When you can quickly identify and cut losers, while scaling and optimizing winners…it doesn’t take long till you hit a home run and change your business forever.

• #8: INACCURATE TESTING:

  Not knowing the right way to run audience, creative, and copy split tests to boost conversion and create “control” ads. Knowing how to properly split test is the fastest way for any business to grow. No matter the industry or niche.

• #9: INCONSISTENT
  ENGAGEMENT

  Unable to pin down why your ads aren’t getting as much engagement as they should.

• #10: SKYROCKETING COST:

  Watching your ad costs skyrocket but not knowing why or what to do about it.

WHAT’S WAITING FOR YOU

INSIDE

Module 1:

Mastering The Facebook Ad Foundations

In this module you’ll discover the “must know” Facebook ad foundations. If you’ve never ran ads before and wondered “where do I start”…this is it. You’ll learn everything you need to do to give your ads the absolute best chance of winning from day one.

• Lesson 1: Welcome To “How To Run Facebook Ads 1.0”
• Lesson 2: The 15 BS Facebook Myths That Are Costing You Money
• Lesson 3: The 25 Essential Key Terms You Need to Know
• Lesson 4: Setting Your Margin To Get Started
• Lesson 5: How To Set & Hit Targets (ROAS)
• Lesson 6: Setting Up Your Business Manager Account
• Lesson 7: Setting Up Your Pixel On Your Site Or Store
• Lesson 8: Creating An Easy-To-Use Dashboard
• Lesson 9: Breaking down The Facebook Funnel

Module 2:

Top Of Funnel Prospecting – Finding Your Target Market Everytime

This module you’ll take a deep dive into the art of finding your target market…even if they’re hard to find or “not on Facebook”. Since 60% of your ad budget is typically spent here at the top of the funnel, you’ll master not only driving traffic, but driving the right kind of traffic!

• Lesson 1: Prospecting Overview
• Lesson 2: How To Easily Plan Your Media (Template Included)
• Lesson 3: Naming Conventions & Navigating Your Dashboard
• Lesson 4: Campaign Structures (Prospecting)
• Lesson 5: Audiences (Prospecting)
• Lesson 6: Proven Tests You Can Run (Prospecting)
• Lesson 7: Creative Examples (Prospecting)
• Lesson 8: Demo: Prospecting, Campaign Setup, & Launch

Module 3:

Middle Of Funnel – Re-Engagement To Drive Massive Traffic

In this module you’ll learn how to re-engage prospective customers who got targeted from your top of funnel efforts. Middle of funnel ads can be one of the biggest generators of sales in your funnel, so you’ll learn what page to drive them to, what copy to use, and everything in between!

• Lesson 1: Re-Engagement Overview
• Lesson 2: Campaign Structures (Re-Engagement)
• Lesson 3: Audiences (Re-Engagement)
• Lesson 4: Pages To Drive Traffic To (Re-Engagement)
• Lesson 5: Copy Differences at Re-Engagement
• Lesson 6: Creative Examples (Re-Engagement)
• Lesson 7: Tying It All Together (Re-Engagement)

Module 4:

Bottom Of Funnel – Remarketing For Scaling & Sales

This module reveals how to remarket to prospects when they’ve taken an action off of the Facebook platform. Maybe they visited your website or some other page, now you’ll learn how to “follow them” with engaging ads that drive conversions and bring in sales.

• Lesson 1: Remarketing Overview
• Lesson 2: Campaign Structures (Remarketing)
• Lesson 3: Remarketing Audiences & Adsets – Explanation
• Lesson 4: Remarketing Audiences & Adsets – Execution
• Lesson 5: Pages To Drive Traffic To (Remarketing)
• Lesson 6: Creative & Copy Examples (Remarketing)
• Lesson 7: Tying It All Together (Remarketing)

Module 5:

Ad Creative That Consistently Converts

In this module you’ll discover the exact “Ad Creative Framework” Nick and his team use for every single client. It’s proven to convert. From which copy to use and the right way to use images and videos, to making the user experience congruent throughout the whole process…it’s all here!

• Lesson 1: How To Structure High-Converting Ad Creative
• Lesson 2: The Most Effective Ad Copy Formulas
• Lesson 3: Breaking Down Ad Creative (Image Or Video)
• Lesson 4: Message Match – Between Ad & Landing Page
• Lesson 5: Branding Ads vs Direct Response Ads
• Lesson 6: “The Agency Replacer Toolkit”

Module 6:

Troubleshooting Common Problems & Avoiding Costly Mistakes

By the end of this module, you’ll have the confidence and troubleshooting framework to dive in and solve any problem that arises. You’ll be equipped with a proven framework on how to think through an ad issue whenever something happens. This allows you to always keep moving!

• Lesson 1: How to Troubleshoot Properly
• Lesson 2: The 6 Most Common Roadblocks & How To Fix Them
• Lesson 3: Different Dashboards to Look At When Troubleshooting
• Lesson 4: Using The “Make Good Decisions Formula”
• Lesson 5: The 7 Deadly Sins of Disapproved Ads
• Lesson 6: What If It’s Not The Ad’s Fault?
• Lesson 7: How To Run Ads Towards Major Events
• Lesson 8: The Roadmap: Who To Listen To?
• Lesson 9: Bringing It All Together

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